Is Customer Service Becoming The New Marketing?

What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made […]

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6 Tips from ForumCon for Building Addicting Online Communities That Scale

I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to […]

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Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and […]

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5 Tips To Help You Kickstart A Brand New Blog

I have been blogging since 2009. There’s no doubt that blogging has changed a lot since then. While the tools and number of resources to help new bloggers have grown tremendously, there is no question that’s it harder to get your new blog noticed out of the crowd today. As someone who just started a […]

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Why I Deleted My Snapchat Account and Started Writing More

I was on Snapchat for a good half-second. The reason I joined in the first place was to do my due-diligence, research and test out a new, up-and-coming platform. I tried to keep an open mind and “like it,” but the only thought going through my mind is this is a waste of time. It’s […]

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Why You Should Think Twice Before Removing Blog Comments

Recently, a few top-notch bloggers, including Jay Dolan, of The Anti Social Media, and Copyblogger, have made the decision to get rid of blog comments. I have read (and re-read) each of their posts multiple times, trying desperately to understand the logic behind this move. They stated a number of reasons for removing comments including: […]

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Why All Community Managers Need To Read Spin Sucks? (It’s Not Just For PR Pros!)

I’ve been a fan of Gini Dietrich’s blog, “Spin Sucks” for a few years. So when I learned that she was writing a second book, Spin Sucks: Communication and Reputation Management in the Digital Age, after “Marketing in the Round” (another must-read by the way), I knew I just had to read it. It definitely […]

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Why You Shouldn’t Invest In “Real-Time Marketing”

It all seemed to start with a dunk in the dark in February 2013. The tweet from an infamous cookie brand heard round the world at last year’s Super Bowl. Yes, the famous Oreo dunk in the dark tweet. It was like a simultaneous lightbulb went off for thousands of brand marketers and agency folks. […]

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